A Century of Craftsmanship: The Legacy of Aetna Sign Group

Founded in 1929, Aetna Sign Group is a fourth-generation, family-owned sign company built on craftsmanship, innovation, and a deep commitment to quality. Our journey began during the Great Depression, when my great-grandfather first entered the sign business, crafting “Not Hiring” signs—a reflection of the era’s hardships. But through resilience and dedication, he built a company that would withstand the test of time, evolving into a trusted name in signage.

My grandfather, a master gold leaf sign expert, took the business to the next level, bringing artistry and elegance to every sign he touched. His work set a new standard, and his expertise in handcrafted, high-end signage earned the company a reputation for excellence. My father later brought the company to Texas, expanding our reach and modernizing our operations. He ensured we stayed ahead of the curve, embracing new materials and techniques while maintaining the craftsmanship that defined us. 

Today, as the fourth generation leading Aetna Sign Group, I take pride in continuing our family’s legacy. We blend time-honored techniques with cutting-edge technology, crafting signage that commands attention, elevates brands, and stands the test of time.

For 95 years, we’ve partnered with businesses across Texas and beyond, delivering signs that are more than just advertisements—they’re landmarks. Whether it’s a bold storefront, a striking monument sign, or a high-impact LED display, we ensure every sign reflects the strength and identity of the business it represents.

From design and fabrication to installation and maintenance, Aetna Sign Group remains committed to delivering exceptional service and signage that makes a lasting impact.